“Why Millennials prefer QSR to FSR?”: The Future of Food On-Demand Delivery!
Millennials, a generation coming of age with the new millennium, inheriting the anxieties and problems of the previous generation and adding a unique nonchalance to it all. Millennials are perhaps the clearest target market across history.
- They know what they want.
- They aren’t easily manipulated. And when they are, they are aware of it.
- They adapt and evolve with technology at a much faster rate than ever seen before.
- They consume products and services with equal demand and consistency.
- They approach luxuries as fleeting moments of joy and not as a pre-conditioned need.
- They are much more independent in mind as compared to being independent in finances.
- They sometimes spend judiciously while other times it’s frivolous. Their appetite for instant gratification is higher than previous generations.
All these factors work towards their preference for quick service restaurants and on-demand food delivery over the traditional full service restaurant dining experience. If you are in the food and beverage business and are catering to the millennials, it’s time you get on board the on-demand delivery management train.
Delivery Scheduling and Management Software
Let’s start with the journey of an order you received from a new customer. You must reach the have the order prepared, dispatched, and delivered in quick time to satisfy the customer’s expectations. How do you do this without engaging with a proper delivery management software? Do you manually set the schedule for each dispatch? Or Should you employ a delivery scheduling software which automates the process of allocation of the appropriate delivery to the right delivery personnel who is well-versed with the delivery routes of the destination area?
These questions are rhetorical. You already know the answer to these. Given the choice, you would go for delivery scheduling and management software to align all your deliveries with the customer’s requirements. It doesn’t matter if you are a full service or a quick service restaurant, you would have to extend directly to customer deliveries to complete the full set of services offered to millennials. To do this you have to partake in technology.
Recommended Read: 5 Things You Need To Know About On-Demand Delivery Management
The Best Tech Investment: Logistics Software Solutions
The next question you might ask is that if such software is worth the investment. The simple answer to this is that logistics solutions for your tar and mortar outlet are your gateway to sustenance. The world is changing and eventually, customer demands & requirements would outgrow the traditionally held assumptions of long dining experiences and over exaggerated ambiance decors. You must reimagine your value proposition to better suit needs of the millennials, who by the way, are more influential in almost domains of society (except politics as we have learned last year).
You now must cater to the new-found definition of comfort and luxury. One of the features of this comfort is superior on-demand and on-time deliveries. Hence it makes sense to push logistics software solutions on the top of your integrations. Proper logistics software solutions help you identify the strengths and skill sets of each of your delivery resource and align their potential with the capacities of your fleets. The interconnecting logical algorithm within your logistics software would automatically record, allocate, track, and manage all your on-demand deliveries.
Recommended Case Study: Biggest Quick Service Restaurant Chain Boosts On-Time Deliveries with On-Demand Delivery Management
Absolute Visibility: Delivery Routing and Tracking Software
Real-time tracking of each resource movement as they fulfill your deliveries requires efficient delivery routing and tracking software. Delivery route management involves directing the resources through the most optimal routes with minimal traffic, while considering the existing weather conditions, to have the quickest and most efficient turnaround times for all delivery runs.
Delivery tracking software gives the branch manager the unique ability to make quick decisions in any situation of possible service disruption. For example, if the delivery vehicle breaks down, the branch manager can quickly arrange for a nearest available and connecting delivery associate with free capacity to take the stuck deliveries forward. The manager can take the opportunity to keep the customers aware of the delay, hence managing their expectations.
With the technological evolution in last mile delivery tracking and on-demand delivery management, companies are utilizing logistics optimization and machine learning backed technology to gain a competitive edge with their target markets. The customer is educated in the art of handling technology and knows exactly how technology would benefit delivery experience. Companies must not just respect these expectations, but also strive to exceed them at every chance they get.