IKEA ties up with LogiNext to give a great furniture delivery experience
The first IKEA company was founded by Ingvar Kamprad in 1943, in Småland, southern Sweden. IKEA is a brand under the Ingka Group which consists of three business areas of which the core business is IKEA Retail. It consists of 392 IKEA stores across 32 markets and over decades, it has become synonymous with great functional and affordable furniture. Over the past couple of years, it has gone a massive digital transformation using tools like LogiNext to deliver a great home delivery experience.
How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.
Digital Transformation at IKEA
IKEA has tripled ecommerce levels in the three years! They’ve transformed the stores to also act as fulfilment centers. To make that work, the flow of goods needed to change, the supply mechanisms needed to change, and also the floorplans of the store needed to change. Ecommerce is open 24 hours a day, while traditional stores are not, which means they needed to learn how to operate at two speeds, while operating from one space. Goods can be delivered from the stores, or from different distribution centers — and algorithms are helping figure out where the goods are being sourced from.
Solutions like LogiNext is helping IKEA expand data and analytics and changing how they’re embedded in decision making.
The digital transformation is not a goal in and of itself, and it is so much more than technology. “We are transforming our business: We are exploring potential new offers to customers, new ways to bring our offers to customers, and new ways to operate our business. And in order to be successful, digital needs to be embedded in every aspect of IKEA. Digital is a way of working, making decisions, and managing the company,” added Barbara Martin Coppola in her interview with HBR.
Meet the best platform for retail and eCommerce delivery orchestration
Retail brands and eCommerce companies have to be on their toes to stay ahead of the latest consumer trends. Quick commerce, social media commerce and the entire digital landscape has changed the face of how products are ordered and delivered. LogiNext’s secured SaaS platform is your one stop for managing orders, integrating carriers and automating last mile deliveries at the click of a button.
A Comprehensive Retail Distribution Software
Leverage LogiNext’s flexible logistics management solutions to manage your end to end retail operations and deliver the best customer experience and achieve your business goals
The Best Order Returns Platform
Enable and track return orders with on the most comprehensive reverse logistics software
Reliably optimize scheduled pickups and reverse pickups including return-to-merchant (RTM) and return-to-origin (RTO) scenarios for your eCommerce logistics
Features:
Automate Pickup and Deliveries: Be it picking up goods from the warehouse or last mile deliveries to customers’ homes, plan and automate using the best logistics management software.
Easy Carrier Management: Integrate with hundreds of carriers via APIs at the click of a button.
BOPIS enablement: Buy Online, Pickup In Store is a major trend the world over, give your customers the flexibility by automating this on LogiNext’s platform
LogiNext Smart Route™: Get the power of the best route planning software to boost your delivery management.
Visual Territory Mapping (Geocoding): Visualize all your territories in an attractive clustered view, clearly defining geocoded areas shown directly or in a heat map.
Delivery Schedule Planning: Manage all delivery movements with intelligent schedule planning and effective order allocation.
Driver Chat: Let your customers chat with drivers for the best contactless delivery experience
Delivery Trip Planning: Get the best trip plans and delivery runs sheets (DRS) according to your configuration on an algorithm trained over billions of location data points
Trends Analysis: Detailed dashboard that provides the trends based on the order lifecycle changes, drivers historical compliances, utilization and efficiency, trip level data and customer level data
Reverse Logistics: Setup your processes for easy collection of return orders and cash management
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