B2B startups hold their ground even as B2C peers feel the heat of weakening investor sentiment

The stickiness of the need-based nature of business-to-business (B2B) startups and the attendant financial virtues, including negligible cash burn, help them cope in an environment where investors, singed by obscene spending and reckless scaling-up by business-to-consumer (B2C) startups, tighten their purse strings.