Along the heavily one-sided debate around Net Neutrality, we are once again amid the new age retail tradition of Black Friday and Cyber Monday. Consumerism has driven multiple shopping trends in the past decade. This has become a lifestyle with the entire generations falling under this craze.
Distribution is retail has taken a new life post the rise in consumer demand across developing markets. Territorial mapping and analytics has infused the waning sector with vigor and ambition. What seemed liked the peak, turned out to be the tip of the iceberg. With these transformations, retail distribution can finally automate its distribution in terms of planning, execution, and optimization.