Uber has had been on a topsy-turvy ride in the past few months that could earn it a lead in daily soap-operas such as the Days of Our Lives or All My Children. And now this. Their chief protagonist, Travis Kalanick has stepped down for an indefinite leave of absence. There is going to be a massive restructuring of the board and the vision of the company.

Remember the viral video of Travis Kalanick from earlier this year where he is berating an Uber driver to take ownership of his own problem. Well we all know that video as the start of the derailment of Uber’s public relations. It’s easy to now imagine the company as being self-centered and culturally egoistic.