Amazon’s prime day upped the utilization of their fulfillment centers by over 25%. They have made their logistics leg into a powerhouse which they keep leveraging to get ahead of the competition. O one hand they are losing money and on the other, they are continuously building value, much more than any other company. What’s the key here?

Brands ranging from Amazon, Walmart, Alibaba, Target, Uber, Tesla, and many more are diving hard into the zone of location intelligence. The biggest gainers for the same here are the Retail and FMCG trendsetters. Location Intelligence, the primal necessity of the new age, has the retail and FMCG world caught in a tight race to the finish.

Logistics management has transformed itself in the past half of the decade backed by intense development in machine learning capabilities and data analytics. With the level of integration unleashed by Internet of Things, you can not only track the real-time location, speed, and fuel usage of your in-transit delivery vehicle, but also the calmness of the driver. Your real-time vehicle tracking can be covered by new-age routing and optimization software, whereas the calmness of the driver can be tracked through various wearable technology.