Case Study: How to Increase Sales Effectiveness by 25% in FMCG   This is a story about effective field agent performance optimization and its resultant benefits.   According to one of our major clients in the fast-moving consumer goods (FMCG) sector, field sales effectiveness was something that they wanted to increase as soon as possible. […]

What would you do when your plans for effective field service management don’t execute as you wish them? It’s simple. Just go back to the basics and reinvent the wheel. It’s an arduous task if you stack it as such. But imagine the big names like Amazon, Google, IBM, Microsoft, Apple, or Tesla. These companies renovate to resonate with each evolution stage of its audience.

The courier and logistics market in India poses some interesting questions, especially if one is trying to find answers to these questions by means of technology. Leading the upscaling of a fast-growing logistics and field workforce optimization company, I got an excellent opportunity to solve the problems posed by this industry from a technology standpoint, some of them were as follows.