A billion data points. One for every 8th person in the world. One for almost every vehicle in the world. Comprehensive location tracking data points encompassing more than three continents including North America, Asia, Northern Africa, and Southern Europe. It doesn’t get any bigger than this.

With the technological evolution in last mile delivery tracking and on-demand delivery management, companies are utilizing logistics optimization and machine learning backed technology to gain a competitive edge with their target markets. The customer is educated in the art of handling technology and knows exactly how technology would benefit delivery experience. Companies must not just respect these expectations, but also strive to exceed them at every chance they get.

Our expectations as a customer have increased exponentially thanks to the ever-evolving technology. For example, now we expect our couriers to be delivered to us at our convenient location and time in the most optimum condition. According to Business Insider, “APAC accounted for 40% of global e-commerce sales in Q1 2017”

Ever played the classic Grand Theft Auto? Ever made a drone drop in the game? That’s delivery route planning. Technology has caught up to make that experience much more sophisticated. You can actually pick and drop items using just your basic smartphone.