Elastic logistics is the new and evolved version of ‘lean supply chain movement’. As technology has caught up with logistics, latest delivery schedule and route planning help companies are on top of all market demand fluctuations and keep their products on shelves at all times or reach the consumer’s door within a day or two.

Polar Vortex can disrupt logistics movement pushing up freight rates due to a shortage of trucks and drivers. Shipments may be delayed either due to rerouting away from snow-blocked highways or, being detained due to traffic bottlenecks. Multi-modal transport via railroads and ports are also affected.

Here we are in conversation with Mr. Alok Gautam, the Country Logistics Leader at Dow Chemicals. He is an industry veteran with more than two decades of experience in the Chemicals and Oil & Gas industry. He is celebrated as a change maker and a man of keen intellect driving transformations across the industry.

What is ‘innovation’? You may have heard the term fly around in business meetings, but what does it really mean to the chief strategist of the company? Innovation means, approaching a problem or an inefficiency from a different angle or viewpoint to derive more value from it. To put it a straight war, innovation is to create or harness more of what you already have.