I’d like to say that D2C seems like a very attractive model and a lot of brands are springing up to ride the wave but it is extremely challenging to scale. The unit economics are difficult to work out with the high cost of deliveries and working with multiple carriers without investing into technology that can manage them all seamlessly. The best bet is to stay focused on the product, leverage technology solutions to figure out the best carrier possible, create unique delivery experience with software and leave the on ground final mile delivery to the experts.

D2C or DTC has been the talk of the town in the recent past. With Warby Parker filing for IPO with valuation talks of $5 billion, D2C brands across the globe have their eyes set on it. At LogiNext, we are in the thick of things with our platform being used by several enterprise brands for their delivery management and with that in mind, we’re announcing the #LetsTalkD2C campaign where we’re initiating a conversation around the importance of customer experience and delivery management when it comes to last mile deliveries by brands.