Remember the viral video of Travis Kalanick from earlier this year where he is berating an Uber driver to take ownership of his own problem. Well we all know that video as the start of the derailment of Uber’s public relations. It’s easy to now imagine the company as being self-centered and culturally egoistic.

Ever played the classic Grand Theft Auto? Ever made a drone drop in the game? That’s delivery route planning. Technology has caught up to make that experience much more sophisticated. You can actually pick and drop items using just your basic smartphone.