Case Study: How to Increase Sales Effectiveness by 25% in FMCG This is a story about effective field agent performance optimization and its resultant benefits. According to one of our major clients in the fast-moving consumer goods (FMCG) sector, field sales effectiveness was something that they wanted to increase as soon as possible. […]
Consider the transportation industry. Transportation is no longer a support function, it is a necessity. The past year saw the highest amount of vehicle sales in most developed nations. The United States had more than 17.5 million car sales in 2016. Consumer movement is catching up with logistics transportation in some places and outperforming them in other places.
Pharmaceutical industry has a traditional field agent management network where trade channel management is the primary sales pipeline along with being the distribution funnel for the industry. Channel management is of primary importance in this sector, unlike other growing industries.
Remember the viral video of Travis Kalanick from earlier this year where he is berating an Uber driver to take ownership of his own problem. Well we all know that video as the start of the derailment of Uber’s public relations. It’s easy to now imagine the company as being self-centered and culturally egoistic.
White Paper: The Assumption Within AIDAS is Unsaid but Profound. This idea that the expectation stage of consumers can be generalized across industries and timelines, is prone to error. How does this generalization affect the decision flow of consumers? To answer this, I will help you look closely at these assumptions.
The field workforce optimization industry is set to grow more than 30% year on year, reaching a high of $ 20 Billion by 2020. Field workforce optimization is moving towards automation post 2017. So now that you are more aware of the value of field workforce optimization, how are you going to implement it?
The game between customer perceptions and a company’s value proposition is an interesting one. At times, a company’s technology defines the customer’s perceptions, and at other times, the customer’s imagination drives company research.
All this has built up ‘The Last Jedi’! A Long Time Ago in a Galaxy Far Far Away… there were many instances of logistics management going haywire. Along came an up and coming stalwart of the free republic, LogiNext, who set things right. You can find a lot of references to the positive influence of the field workforce management experts in the Star Wars universe.
Your workforce is the face of your company and should be handled with care. A wrong foot with your logistic management system can turn into a disaster for your company’s image. You must be proactive while handling your field workforce efficiently to avoid any embarrassment or loss of business opportunities.
