Case Study: How to Increase Sales Effectiveness by 25% in FMCG This is a story about effective field agent performance optimization and its resultant benefits. According to one of our major clients in the fast-moving consumer goods (FMCG) sector, field sales effectiveness was something that they wanted to increase as soon as possible. […]
Each image holds some memory space in the delivery person’s phone and it uses some amount of data as it is transferred through the Internet to the client’s dashboard or central processing point. To ensure proper authentication, the image must have high-definition and should be clear. Storing and transferring high-def images in quick time eats up battery and data from the phone.
A billion data points. One for every 8th person in the world. One for almost every vehicle in the world. Comprehensive location tracking data points encompassing more than three continents including North America, Asia, Northern Africa, and Southern Europe. It doesn’t get any bigger than this.
Fast Moving Consumer Goods companies across the world are building markets as they grow towards their ambitious targets. Some of these companies have high brand loyalty such as Johnson & Johnson, Nestlé, Mondelēz, P&G, Unilever, Pepsi, Coca-Cola, and even Philip Morris. Healthy distribution network is the most critical factor in guiding your products reach their intended users.
While your field agents move around, make sure their time is well utilized by topping up your field service management with real-time workforce tracking. This adds a layer of agility and responsiveness in your services. The manager can react in quick time in case of any delay or service disruption. The faster reaction time also gives the companies the ability to capture key market insights at the right time.
Many industry experts have stated that their field workforce management leaves them with a lot to desire for. As we know the first step to effective field service management is getting the right person for the work. Once you have that, things should be a cakewalk, but it often isn’t. Why does this happen? And what can you do avoid that?
To perfect field service automation and optimization, you must assess the knowledge base and abilities of your workforce and automate allocation of specific tasks requiring a particular set of skills to the field service professional possessing the same set. This would bring down the probability of dissatisfaction for your customer by dispatching the perfect field agent suited for the customer’s problem.
Like any market driven model, logistics management software would come in to the central focus as more and more companies are utilizing them and reaping rich rewards. In the next five years, it will all be about quick and fast deliveries with logistics analytics, 100% location accuracy, and complete end-to-end visibility. LogiNext offers all this and much more, so we know the future is bright.
Consider the transportation industry. Transportation is no longer a support function, it is a necessity. The past year saw the highest amount of vehicle sales in most developed nations. The United States had more than 17.5 million car sales in 2016. Consumer movement is catching up with logistics transportation in some places and outperforming them in other places.
As a company, we have spread wings across the globe, but Southeast Asia is where I find the perfect summation and confluence of diverse cultural flows. There is great balance between tradition and innovation. In Manila for the Forbes 30 Under 30 summit, I can’t help but marvel the power of innovation in bridging cultural and generational gaps across the world.