Many industry experts have stated that their field workforce management leaves them with a lot to desire for. As we know the first step to effective field service management is getting the right person for the work. Once you have that, things should be a cakewalk, but it often isn’t. Why does this happen? And what can you do avoid that?

White Paper: The Assumption Within AIDAS is Unsaid but Profound. This idea that the expectation stage of consumers can be generalized across industries and timelines, is prone to error. How does this generalization affect the decision flow of consumers? To answer this, I will help you look closely at these assumptions.

Innovation is the driving force behind progress and eventual success. To educate us more about innovation, technology, and growth we invite to our interview series the versatile investor and innovator, Mr. Jairaj Mashru. With his vision and intellect, Mr. Mashru has been a helpful guide to many entrepreneurs, seeing them off to profitability.