Case Study: How to Increase Sales Effectiveness by 25% in FMCG This is a story about effective field agent performance optimization and its resultant benefits. According to one of our major clients in the fast-moving consumer goods (FMCG) sector, field sales effectiveness was something that they wanted to increase as soon as possible. […]
Each image holds some memory space in the delivery person’s phone and it uses some amount of data as it is transferred through the Internet to the client’s dashboard or central processing point. To ensure proper authentication, the image must have high-definition and should be clear. Storing and transferring high-def images in quick time eats up battery and data from the phone.
Fast Moving Consumer Goods companies across the world are building markets as they grow towards their ambitious targets. Some of these companies have high brand loyalty such as Johnson & Johnson, Nestlé, Mondelēz, P&G, Unilever, Pepsi, Coca-Cola, and even Philip Morris. Healthy distribution network is the most critical factor in guiding your products reach their intended users.
While your field agents move around, make sure their time is well utilized by topping up your field service management with real-time workforce tracking. This adds a layer of agility and responsiveness in your services. The manager can react in quick time in case of any delay or service disruption. The faster reaction time also gives the companies the ability to capture key market insights at the right time.
To perfect field service automation and optimization, you must assess the knowledge base and abilities of your workforce and automate allocation of specific tasks requiring a particular set of skills to the field service professional possessing the same set. This would bring down the probability of dissatisfaction for your customer by dispatching the perfect field agent suited for the customer’s problem.
What would you do when your plans for effective field service management don’t execute as you wish them? It’s simple. Just go back to the basics and reinvent the wheel. It’s an arduous task if you stack it as such. But imagine the big names like Amazon, Google, IBM, Microsoft, Apple, or Tesla. These companies renovate to resonate with each evolution stage of its audience.
Consider the transportation industry. Transportation is no longer a support function, it is a necessity. The past year saw the highest amount of vehicle sales in most developed nations. The United States had more than 17.5 million car sales in 2016. Consumer movement is catching up with logistics transportation in some places and outperforming them in other places.
Pharmaceutical industry has a traditional field agent management network where trade channel management is the primary sales pipeline along with being the distribution funnel for the industry. Channel management is of primary importance in this sector, unlike other growing industries.
People have talked about the Internet of Things (IoT) in diverse terms, but what is it? IoT is the interaction and exchange of data amongst various connected devices and entities over the Internet, which then function towards singular goals. It’s like having a virtual connected universe, where you customize almost all your electronic interactions.
White Paper: The Assumption Within AIDAS is Unsaid but Profound. This idea that the expectation stage of consumers can be generalized across industries and timelines, is prone to error. How does this generalization affect the decision flow of consumers? To answer this, I will help you look closely at these assumptions.