Along the heavily one-sided debate around Net Neutrality, we are once again amid the new age retail tradition of Black Friday and Cyber Monday. Consumerism has driven multiple shopping trends in the past decade. This has become a lifestyle with the entire generations falling under this craze.
It’s an adage that worked for malls before. Ambience can accentuate the value of a product long enough to merit a premium. With the advent of omnichannel aesthetics, this has changed to effective last mile delivery. The process is not just about reaching the concerned location on-time. Last mile delivery has much more to it.