Along the heavily one-sided debate around Net Neutrality, we are once again amid the new age retail tradition of Black Friday and Cyber Monday. Consumerism has driven multiple shopping trends in the past decade. This has become a lifestyle with the entire generations falling under this craze.

White Paper: The Assumption Within AIDAS is Unsaid but Profound. This idea that the expectation stage of consumers can be generalized across industries and timelines, is prone to error. How does this generalization affect the decision flow of consumers? To answer this, I will help you look closely at these assumptions.