Along the heavily one-sided debate around Net Neutrality, we are once again amid the new age retail tradition of Black Friday and Cyber Monday. Consumerism has driven multiple shopping trends in the past decade. This has become a lifestyle with the entire generations falling under this craze.
Brands ranging from Amazon, Walmart, Alibaba, Target, Uber, Tesla, and many more are diving hard into the zone of location intelligence. The biggest gainers for the same here are the Retail and FMCG trendsetters. Location Intelligence, the primal necessity of the new age, has the retail and FMCG world caught in a tight race to the finish.