Is Your Website Using Responsive Web Design?

by Priyank Shivhare
Evolution of Technology

Technology has evolved greatly in the last decade. It has revolutionized almost all aspects of life. If it were asked, what would be a major technological advancement in the past decade, one of the most appropriate answer would be the advancements in the mobile industry. Mobile devices have undoubtedly become a dominant part of our lives and the impact they have created on us can only be imagined. The number of people using mobile applications such as whatsapp, uber, facebook etc. is in millions.

Mobile Phone Revolution

According to Trak.in 2015 survey, there are around 952Million Mobile phone users in India. Now that’s a lot of people, and this segment constitutes to a very high amount of traffic on mobile websites. That’s exactly why companies who have web presence should have a mobile friendly website if they want to reach out to masses.

What is a Responsive Website?

There is a quote by Jeffrey Veen, which fascinates me personally –

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” As mentioned in the above quote, mobile friendly website — also known as Responsive Website.

How is it different from normal websites?

Responsive sites are based on newer HTML5 and CSS3 technologies which changes its interface based on the screen user is viewing the site on. Website would appear proportionate on Mobile Screens as well as on larger screens. On Mobile devices the conventional websites will appear like a zoomed out version of desktop site, to view the text clearly user will need to zoom and pan across the screen to read properly. It is not the best way of presenting your content. In contrast, on responsive websites, the interface will occupy the entire screen and content will be scaled so that it will appear legible even on smaller screens!

Have a look at couple of screenshots above for better visualization of the concept. There is no doubt about the potential of responsive websites and sooner or later everyone will start migrating to these modern techniques to improve website visibility.

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