Morgan Stanley predicts that 30% of Microsoft revenue would be purely from its cloud products by 2018. Moreover, Microsoft predicts that the revenue from their new-cloud licensing would be up to 1.8 times the revenue from non-cloud licensing. Technology Business Research (TBR) predicts that the global revenue from the cloud computing platform would be $167 Billion.
The Assumption Within AIDAS is Unsaid but Profound. This idea that the expectation stage of consumers can be generalized across industries and timelines, is prone to error. How does this generalization affect the decision flow of consumers? To answer this, I will help you look closely at these assumptions.