5 Awesome UX Design Hacks For Enhancing Your Product Usability
by Rucha Patil
One day while going through our app dashboard I wondered on the look of the app. Out of curiosity I had a conversation with our in house experts and discussed on UX design hacks and I was amazed on my below discoveries.
Trial by Fire — UI approach that helped LogiNext
- Defining the need: The LogiNext’s mobile app users are primarily Managers (Operations) or delivery guys of e-commerce and hyperlocal companies. Due to the nature of their work, they end up most of the time on-field. Hence, it became imperative for the team to consider ocean colour in the app’s interface to enable the users read better on their mobile devices while they work in broad daylight.
- Name the need: Catering to different industries means providing different primary fields according to the industry needs, this observation led the team to include the appropriate nomenclature in the UI. For example, the most important identification field in the hyperlocal delivery business is the customer’s phone number, for a courier service — it’s the AWB number and for ecommerce — the order number.
- Features to suite the need: Initially at MVP the app design did not accommodate big data aspects like charts and graphs of 1000s of deliveries but the current UI is fluid in that sense. Now the team tweaks the UI considering the needs of their clients. Besides adding default reports, the team also ensured that the client can add/modify the reports for relevant fields and columns as per their business needs.”
Also, now the team uses optimized pagination for query results.
“A good design is the one which doesn’t need a demo or video to be explained.” — Dhruvil Sanghvi, CEO, LogiNext
Disaster turned Learning
- Directionless: The team tried to be innovative with the markers used in the maps in the solutions. They initially used minimalistic transparent markers on the maps. However, when they tested with actual data, the transparent markers were overlapping each other and there was no way to know where a particular marker was pointing on the map.
- Scaling: While attempting to show the current location of all the vehicles of the client on a map, they realized that the transparent markers and their width weren’t appropriately defined for larger sets of data.
“The most powerful design is simple in appearance but difficult to build.” — Rashida Ayyajwala, Sr. Designer, LogiNext
Design Methodologies which inspire LogiNext
- The LogiNext team believes in a methodology which balances form with function. A lot of B2C apps and web interfaces solicit the minimalist design approach which doesn’t go down well in a B2B framework.
- B2B app is usually 10–100X larger and has more features than consumer apps. This means that there is just way too much stuff to polish to that same quality level of B2C apps.
- The team also appreciates industry stalwarts like Zoho, Freshdesk, Oracle for their design methodologies.
“A design can make your life simpler or miserable, make sure its the former.” — Prateek Natani, Sr. UX Designer, LogiNext
Future of UI/UX
- We are seeing rising importance of the use of network graphs to depict big data based information sets. Especially, in Loginext’s case, the team needs to showcase thousands of nodes interconnected to each other to give a holistic view of connections between hubs.
- The team is also gearing up to design beyond apps and screens. Technologies like wearables and advances in artificial intelligence signify new ways to interact with the ecosystems around us. Thus limiting the design approach to a few interfaces wouldn’t work in the future.
I was awestruck meeting these experts and I am sure you will too. These UX design hacks can definitely enhance the end user experience and add more value to the product.
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