The Assumption Within AIDAS is Unsaid but Profound. This idea that the expectation stage of consumers can be generalized across industries and timelines, is prone to error. How does this generalization affect the decision flow of consumers? To answer this, I will help you look closely at these assumptions.
‘Industry Trends: Field Service Optimization’ is by far the most engaging piece of research I have come across in recent times. The concepts emphasized in the white paper have a little for everyone. The white paper answers some of the basic questions revolving around field service management.
LogiNext Disrupting Cold Supply Chain, Giving Raw Pressery an Edge Over Competitors Growing over US$20.6 billion in the current year, FMCG is the 4th largest Industry, contributing about 5% to the Indian GDP. A major portion of this sector deals into health and wellness consumer durables. It’s astonishing to see that Juice industry alone accounts […]
Getting Indian Manufacturing “Make In India” ready The greatest of world economies are generating millions from their services sector, but can’t think of growth without manufacturing. The manufacturing industry has traditionally helped nations revive their economies — Germany’s industrial boom post-World War I being the perfect example. Although Indian Manufacturing is the 6th largest in the world […]