The war is on. The lines are drawn. Retail and e-commerce have locked swords. Which side are you on? If these thoughts seem ominous to you, then don’t worry. There is peace ahead. Retail vs E-commerce is a new but heated battle. They are different, but not that different.
The Assumption Within AIDAS is Unsaid but Profound. This idea that the expectation stage of consumers can be generalized across industries and timelines, is prone to error. How does this generalization affect the decision flow of consumers? To answer this, I will help you look closely at these assumptions.
We are pleased to invite to our interview platform, a man who is led by a vision, and who leads with innovation. Mr. Ekmeet Singh, Co-founder and CEO, Lendbox. Lendbox has become the biggest disruptor in the personal finance industry in recent times.
‘Industry Trends: Field Service Optimization’ is by far the most engaging piece of research I have come across in recent times. The concepts emphasized in the white paper have a little for everyone. The white paper answers some of the basic questions revolving around field service management.
The game between customer perceptions and a company’s value proposition is an interesting one. At times, a company’s technology defines the customer’s perceptions, and at other times, the customer’s imagination drives company research.
Why is Jack Ma Investing in Indian Entrepreneurs? Jack Ma and his bandwagon have arrived. What could be more auspicious than celebrating dreams with a true visionary? Some of the leading entrepreneurs of the country would agree. Jack Ma has come to our country not just to invest, but to develop. He has developed […]
How We Consumerized our Enterprise Software for the Toughest Market in the World -By Sagnik Ghosh There was a time when businesses commanded how technology was built. They dictated the commandments, they structured the rules, and they demanded functions galore, yet they did not care about design. This in turn led to software that […]
Tale of Success — “Myntra’s Cost Cutting Journey Empowered by LogiNext” “Yes You Can” Can you completely optimize delivery routes? — Yes you can Can you build an extensive inter-city and intra-city delivery network? — Yes you can Can you track every delivery vehicle in real-time? — Yes you can Can you effortlessly manage a large fleet of vehicles? — Yes you can Can you capture customer location […]
Ex- Reliance CIO, Partners with LogiNext for His New E-tail Venture In the era of smartphones, the delivery of needle to noodle is at a click of a button. Gone are those days when buying fresh vegetables meant traveling to the grocery markets kilometers away or waiting for the “sabziwala” who would come every morning […]
“Tale Of Success — Raw Pressery Serves it Fresh with LogiNext” Freshness is the key which defines the success of FMCG and F&B sectors. One such story is about Raw Pressery. A startup purely focused towards providing freshly pressed organic juice, catering to the super niche. Huge challenge that raw presser faced was, their freshly pressed juice […]